CornerStone content is those articles you are most proud of. Those who reflect their business, explain how they develop their work and have good writing. Are those articles that seeks to classify organic positioning (SEM).
They are the articles that combine the different ideas of your blog with each other. I will try to explain how CornerStone content should be and its importance for SEO.
Among my articles, which are CornerStone?
Choose your CornerStones carefully. Think of the four or five pages you would like someone to read when landing on your website. These are the articles that will be the CornerStones of your site.
In CornerSone’s articles, the more the SEO will have to work on, the key words that should be in the text of the article.
When marking articles like CornerStone creates a solid structure of internal links in which the CornerStone articles will have priority in the structure of links.
The higher your website, the more entries and pages will have to acquire the CornerStone content condition. You will probably write about more than one topic, so make sure you choose a cornerstone article in each category.
Why are CornerStone articles important to SEO?
CornerStone content plays a key role in any SEO strategy. Given the difficulty in positioning itself for very popular search terms, the CornerStone approach we give can be key to the positioning of our content and especially the KeyWords or LongTailKeyWords we have worked on.
If prolific by producing articles on similar blog posts, you should tell Google which one is the most important. Otherwise, you will compete with your content for a place in the search results at a disadvantage. If you provide the appropriate internal link structure between your posts, you can show Google which articles are most important.
Structure of links surrounding CornerStone content
CornerStone items should be high in the pyramidal structure of your site. Ideally, links to CornerStone content should be present on your home page to access as quickly as possible. In addition, you should be able to link all your articles with a similar theme to that particular article.
Subsequently, new blog posts will be written focusing on new angles of the theme of your CornerStone article. From each of those blog entries, you will link to your original CornerStone article. This internal link structure will increase the chances that your ranking will increase in the CornerStone article in Google.
We can create a network of articles by going into detail in the different points that we have divided the CornerStone content.
The content of the CornerStone pages
The pages that we make CornerStone must be pages of content.
It could be as much a blog post, as it could be an external page. The content should be updated regularly. CornerStone articles should be descriptive and informative and should target the most competitive keywords.
CornerStone items should be quite long. Everything that is important about a particular topic should be covered in your article CornerStone
Long articles are generally difficult to read, especially from a screen. Be sure to use sufficient headings. An index at the beginning of a long article cornerStone is also a great idea.
5 steps towards a pragmatic approach to the cornerstone
Must do extensive keyword research. Follow these five steps to make CornerStone content effective:
Step 1: Think about your keywords
You have to determine the essential keywords you want to rank for. Your cornerstone articles should be optimized for the top or most competitive keywords. Be sure to conduct keyword research.
Step 2: Choose the best post
Go through the posts that are optimized for the keywords that surround the most important keywords. Which publication do you think is the best? That will be your cornerstone from now on!
Step 3: Rewrite it
Rewrite your cornerstone article. Make it impressive and SEO-Friendly. Expand it and make sure it is fully updated. You should rewrite and expand that article regularly.
Step 4: Optimize your other messages in LongTail variants
The other blog posts on similar topics like the CornerStone article should be optimized on long keyword variants of the keyword you are attacking in your cornerstone article.
Step 5: Link those tails to your head
You have to tell Google that the new CornerStone article is the most important of your site.
Do not forget to link from all long-tail items to your cornerstone article