Yes, my website has a clear and compelling title

Great. Having a clear title on the website is essential to help customers quickly know they are in the right place. Thus, they stay longer on your website and ultimately perform an action that considers valuable.

No, my website does not have a clear and compelling title

You can modify the website so that on each page a different title appears. Thus, it will help customers quickly know they are in the right place, so they stay longer on your website and ultimately perform an action that considers valuable.

Yes, on my website clearly shown the benefits to the customer

Excellent. When users come to your website you should make sure they know immediately why they should remain there. Check that the benefits are visible and can be easily read. An excellent way is to use bulleted lists.

No, on my website shown no advantages for the customer

You can modify the web site to include this important information. When users come to your website you should make sure they know immediately why they should remain there. Check that the benefits are visible and can be easily read. An excellent way is to use bulleted lists.

Yes, on my website show pictures or videos

Forward. The attractive media such as photos, videos or graphics, are interesting for customers and are an effective way to get to interact with your company. But do not overdo it. A lot of media can cause the web site to load slowly. It is recommended that users leave the site before seeing the most important information.

No, my website does not show pictures or videos

Consider incorporating attractive media such as photos, videos or graphics on your website. With them, the site is more interesting for customers and provides an effective way of getting to interact with your company. But do not overdo it. A lot of media can cause the web site to load slowly. It is recommended that users leave the site before seeing the most important information.

A call to action is something that tells your customer exactly what you want to do on your website and how to do it. For example, a “Buy” button that links to a page of transactions, or a message “Call today” with prominent phone number.

Yes, on my website there is a clear call to action

Excellent. If you know the action you want visitors to take on your site, the more likely that end up performing and getting business operations are looking for.

No, on my website there is no clear call to action

If you know the action you want visitors to take on your site, the more likely that end up performing and getting business operations are looking for.

What do you want visitors to do on their website once they reach it? Define a clear objective and adapt the website to get it. Whether it is to call your business, buy a product online or sign up for a newsletter, users who reach your site they should be easy to know what to do next and how.

Yes, the contact details of my company is easy to find on my website

Perfect. A great way to build confidence and increase transparency with potential customers is to ensure that users find it easy to contact you.

Here are several ways to increase customer confidence in your company:

– Include testimonials from customers or third-party verification of your company.
– Openly share information about your business and clearly describe what he does.
– If you request personal information from customers, make it clear why you are asking and what use it.
– If ads on your website, differentiate these ads and sponsored links from other content.

No, the contact information of my company is not easy to find on my website

Build trust with your prospects is an important way to make a difference in your company over the competition. A good way to start is to get users find it easy to contact you.

Here are several ways to increase customer confidence in your company:

– Include testimonials from customers or third-party verification of your company.
– Openly share information about your company and describe clearly what he does.
– If you request personal information from customers, make it clear why you are asking and what use it.
– If ads on your website, differentiate these ads and sponsored links from other content.

Yes, my company has online presence apart from website

Very good. The Web is a big place, so that your company needs a solid online presence, other than the website. Thus, you can get more visibility for the company and reach more customers.

If you have not yet done so, create a free Google My Business tab. Thus, the updated your business information will be displayed on Google Search, Google Maps and Google+ so that customers can find and connect with you, no matter what device they use.

Also, take advantage of web sites and services free social media to create a page or tab for your company.

No, my company has no presence online that the website

The Web is a big place, so that your company needs a solid online presence, other than the website. Thus, you can get more visibility for the company and reach more customers, which could improve their position in the organic search results (free).

The good news is that you can make a simple and free way. Start by creating a free Google My Business tab. Thus, the updated your business information will be displayed on Google Search, Google Maps and Google+ so that customers can find and connect with you, no matter what device they use.

Also, take advantage of web sites and services free social media to create a page or tab for your company.

What was the result? If you answered “No” to any of the questions, it is recommended that you update your website. Not only offer customers a better experience, but will be better able to make the most of your investment in AdWords.

You can learn more about how to improve the website for better results.

👉 Go Back to Posts