From this article regarding Google AdWords Marketing OnLine we are going to try to see what can and what can´t be done in the advertisings in Google results. Once this has benn told, we will try to make you see the advantages that this powerful tools Google put in our hands to get an AdWord´s cost return.

Exactly. AdWords ads can appear in Section 1 (at the top or the bottom of the results page of Google search) next to an ad tag. The ads are mainly classified according to their relevance and usefulness to the user who made the search, bid and other factors.

No. Section 2 consists of results of “organic” search. They are free links to websites with content related directly to what the user searched.

The more relevant the website is what you’ve searched for the user, the link will appear in a higher position in the list. Its related website could appear here, but your ad.

AdWords ads can only appear in Section 1 (at the top or the bottom of the results page of Google search) with an ad tag. The ads are mainly classified according to their relevance and usefulness to the user who made the search, bid and other factors.

Well, not exactly. Actually, your ad could appear in Section 1 (at the top or the bottom of the results page of Google search) next to an ad tag. The ads are mainly classified according to their relevance and usefulness to the user who made the search, bid and other factors.

Your ad will not appear in section 2, which consists of results of “organic” search. They are free links to websites with content related directly to what the user searched. The more relevant is the web site for search, the link will appear in a higher position in the list. Its related website could appear here, but your ad.

Online advertising is quite different from traditional advertising (newspapers, TV ads or billboards). Select true on one of the key advantages of online advertising claim.

Online advertising can help improve the website where it appears in organic search results (free).

No. The publication of online ads will not affect where your website appears in organic search results. These results are determined by the relevance of a website about what the user is looking. The more relevant the website for the user’s search term (among other factors), the link will appear in a higher position in the list.

Try again find the key advantage of online advertising.

Online advertising requires a minimum budget

Nice try, but this is not true. No minimum budget for AdWords necessary. However, we recommend new advertisers start with an average budget of 5 € to 50 € per day for the ads to have more opportunities to show to potential customers.

With AdWords, you can decide the most you’re willing to spend and you can set the budget. Thus, online advertising is available to companies that have a shoestring budget.

Try again find the key advantage of online advertising.

Online advertising allows you to target ads to the type of customers you want and exclude those who are not interested

Exact! When you advertise online with AdWords, you can use different methods of targeting to reach potential customers just at the time when looking for your products or services.

When you advertise alongside search results on Google Search Network, you can select the keywords that will help target ads to people looking for related terms. You can also show your ads to specific times of day and specify a location and language.

When you advertise on websites that display ads Google (ie, the Display Network Google) can even be more specific and choose the age of the users you want to reach, the types of websites they visit and their areas of interest.

These different ways to target ads help ensure that your advertising investment only reaches people who are more likely to become your customers.

You can decide what you want to invest and pay only when a user clicks on your ad.

Quickly to track the effectiveness of your ad and easily make changes to improve performance.

Connect with customers wherever they are: in computers, tablets, mobile phones and even applications.

Take advantage of different ad formats and features to customize ads based on your business goals, such as adding a “Call” button that you can click on the ads to get more phone calls or use video ads to present your brand.

You can pay for the ad appears at the top of the organic search results

Nice try, but incorrect. On Google, ads can only appear on the top or bottom of the organic search results with an ad tag part. The ads never appear in organic search results.

You will now that you know the basics and benefits of online marketing and evaluated the preparation of your website, submit AdWords, the online advertising program Google and we will ensure that appropriate.

Your ad can appear when a user searches for terms related to your product or service, or when you are on a website that includes content related to your business. How does it work?

Keywords that connect with their customers

Keywords are words or phrases that you choose when you set up AdWords campaign. It is considered that the terms your potential customers are likely to use when searching for products or services like yours.

If related keywords with ads that create, your ad can show when a user searches on similar terms, or visit a website with related content.

For example, if it is dedicated to deliver fresh flowers, you can use fresh flower delivery as a keyword associated with an ad promoting sending fresh flowers. When someone searches on Google deliver fresh flowers or something similar, the ad could appear next to search results on Google or on other websites related to fresh flower delivery.

Pay attention to the ad auction and participate in it

How do you determine AdWords ads to be displayed? The whole process takes place in an auction flash ads, which takes place every time someone searches Google or visit a website where AdWords ads are displayed.

There are three main factors in the ad auction to determine which ads will appear and in what order:

– Bid: to set a bid, you’re telling AdWords the maximum amount you are willing to pay for a click on your ad. Usually you end up paying less and the bid can be changed at any time.
– Quality of ads: AdWords also examines the relevance and usefulness of the ad and the website that links to the person who will see it. Our assessment of the quality of your ad is summarized in the level of quality, which can monitor and improve in your AdWords account.
– Anticipated impact of ad extensions and other ad formats: to create the ad, you have the option to add additional information to your ad such as phone number, or more links to specific pages of your website. Ad extensions are called. AdWords estimates the impact on ad performance that will have extensions and other ad formats you use. Even if the competition has higher bid than yours, you can gain a higher position at a lower price, using keywords, ads and extensions of great importance.
Together, these three factors determine whether the ad will appear to potential customers and when.

With cost-per-click (CPC), you will be charged only when someone has enough interest in your ad and go to your website. You must tell AdWords the most you’re willing to pay for a click on your ad (called bid maximum cost per click), but you may be charged less.

You can control your AdWords budget. Decide the average amount you want to spend each day. In the days when your ad more popular, AdWords will allow 20% more investment daily budget means for valuable clicks do not miss. But do not worry, because we will reduce the maximum budget on other days so that, throughout the month, overall investment reaches the limit defined (assuming your campaign run throughout the month).

Now you know how AdWords works. Let’s make sure that AdWords will appropriate.

When you advertise with AdWords, it makes a financial investment in your company. But it takes more than money to succeed. For this reason, it is also vital to invest time log periodically in your AdWords account and make adjustments until you are satisfied with your ROI.

Here is a summary of what you need to manage an AdWords account that offers good results. If you think you can not devote the time or the need to AdWords budget, do not worry. Will direct you to other Google services you can use to present your company to the right customers, without entailing a reduction of limits.

Time investment

Plan log into your AdWords account at least once every week. The time allowed to spend varies, but provides between 30 and 60 minutes a week to check the performance of your ads and keywords, and make adjustments to drive performance.

As with all things new, at first some time may be necessary for details. We recommend that you continue with the remaining two guides in this series. They explained how to create the right AdWords campaign according to their objectives and how to track and improve results as quickly as possible.

You do not have time to check if your investment is profitable? You can try one of these timesaving options:

Let AdWords Express take care of everything

Running a business is already a full-time job and AdWords Express gives you time to administer it online ads automatically to help you get the most value from your budget. Just tell us the type of product or service offered, write your ad and set a budget. We take care of the rest. More information about AdWords Express.

Find a qualified professional to manage the account

Financial investment

All good investments take time to show results, and the same applies to AdWords. It is best to dedicate a budget exclusively for online marketing when you are starting.

Use Google My Business to show your business in Google Maps for free

If you can not allocate a dedicated budget, or just want your company to be displayed in more places, you can try Google My Business.

With this free service you can create and manage records of your business in Google Maps so users can see when you search on Google. Company information may also appear on Google.com, Google Maps, Google+ and Google Earth when someone searches for the name or category of your company. More information on Google My Business.

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